{"id":64598,"date":"2022-11-17T15:50:39","date_gmt":"2022-11-17T14:50:39","guid":{"rendered":"https:\/\/vinklad.se\/?p=64598"},"modified":"2022-11-17T15:50:39","modified_gmt":"2022-11-17T14:50:39","slug":"de-gjorde-julen-till-var-stora-shoppinghogtid","status":"publish","type":"post","link":"https:\/\/vinklad.se\/index.php\/2022\/11\/17\/de-gjorde-julen-till-var-stora-shoppinghogtid\/","title":{"rendered":"De gjorde julen till v\u00e5r stora shoppingh\u00f6gtid"},"content":{"rendered":"<p>Julen blev v\u00e4stv\u00e4rldens st\u00f6rsta h\u00f6gtid men v\u00e5rt julfirande \u00e4r inte s\u00e5 gammalt som vi vill tro. Det var f\u00f6rst under under 1800-talet som julkort, sm\u00e4llare och julklappar uppfanns, det skriver <a href=\"https:\/\/www.economist.com\/1843\/2020\/12\/04\/the-secret-economics-of-christmas-adverts-unwrapped\">The Economist<\/a>.<br \/>\n\u00c4ven om vi inte vill t\u00e4nka p\u00e5 det s\u00e5 var det den kapitalismens inneboende drivkrafter som det gjorde julen till en h\u00f6jdpunkt f\u00f6r konsumtion.<\/p>\n<p>Det var reklamtecknaren <a href=\"https:\/\/sv.wikipedia.org\/wiki\/Thomas_Nast\"><strong>Thomas Nast<\/strong> <\/a>\u2013 som \u00e4ven gav Demokraterna i USA sin \u00e5sna och Republikanerna sin elefant \u2013 kom p\u00e5 id\u00e9n att tomten arbetar i en leksaksfabrik ovanf\u00f6r polcirkeln d\u00e4r \u00e4ven en massa tomtenissar jobbar.<br \/>\nAnnars var det reklamtecknaren <a href=\"https:\/\/en.wikipedia.org\/wiki\/Haddon_Sundblom\"><strong>Haddon Hubbard \u201cSunny\u201d Sundblom <\/strong><\/a>och Coca-Cola som la beslag p\u00e5 tomten \u2013 nu med budskapet att det inte blir n\u00e5gon jul utan en viss kall och s\u00f6t dryck.<\/p>\n<p>Och p\u00e5 den v\u00e4gen \u00e4r vi. \u00c4ven om Coca-cola aldrig slagit igenom som drycken p\u00e5 julbordet. Visste du till exempel att vi dricker 40 miljoner liter julmust p\u00e5 \u00e5r? Ett annat &#8220;m\u00e5ste&#8221; p\u00e5 det bordet \u00e4r ofta julskinkan. Under december kommer vi tillsammans\u00a0 b\u00e4ra hem drygt 9 000 ton julskinka i Sverige.<br \/>\nOch det k\u00f6ttberget v\u00e4ger l\u00e4tt j\u00e4mf\u00f6rt med det berg av julklappar som vi shoppar. Faktum \u00e4r att vi tillsammans kommer att k\u00f6pa storleksordningen 40 miljoner julklappar.\u00a0<strong><br \/>\n<\/strong><\/p>\n<div class=\"container\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c4ven om vi inte vill t\u00e4nka p\u00e5 det s\u00e5 var det den kapitalismens inneboende drivkrafter som det gjorde julen till en h\u00f6jdpunkt f\u00f6r konsumtion. Faktum \u00e4r att vi tillsammans kommer att k\u00f6pa storleksordningen 40 miljoner julklappar.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":64600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[794],"tags":[],"class_list":["post-64598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fruktbudet","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts\/64598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/comments?post=64598"}],"version-history":[{"count":0,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts\/64598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/media\/64600"}],"wp:attachment":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/media?parent=64598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/categories?post=64598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/tags?post=64598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}