{"id":67615,"date":"2024-11-08T09:45:38","date_gmt":"2024-11-08T08:45:38","guid":{"rendered":"https:\/\/vinklad.se\/?p=67615"},"modified":"2024-11-08T09:45:38","modified_gmt":"2024-11-08T08:45:38","slug":"julhandeln-rekord-igen-nar-ekonomin-ljusnar","status":"publish","type":"post","link":"https:\/\/vinklad.se\/index.php\/2024\/11\/08\/julhandeln-rekord-igen-nar-ekonomin-ljusnar\/","title":{"rendered":"Julhandeln: Rekord igen n\u00e4r ekonomin ljusnar"},"content":{"rendered":"<p>Alla pratar om inflation och r\u00e4ntor. Men det finns andra tecken i tiden: \u00c5rets Julhandelsrapport pekar p\u00e5 att tomten kommer att dela ut fler paket:<br \/>\n\u2013 Julhandeln\u00a0 sp\u00e5s hamna p\u00e5 1,5 miljarder kronor \u2013 en \u00f6kning med 2 procent j\u00e4mf\u00f6rt med 2023<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c5rets julhandelsprognos g\u00f6rs b\u00e5de i l\u00f6pande och fasta priser. I l\u00f6pande priser (v\u00e4rde) sp\u00e5s detaljhandeln v\u00e4xa med 2 procent i december. Dagligvaruhandeln f\u00f6rv\u00e4ntas \u00f6ka med 6 procent och s\u00e4llank\u00f6psvaruhandeln v\u00e4ntas minska med 1 procent. F\u00f6rs\u00e4ljningen i fasta priser (volym) bed\u00f6ms \u00f6ka med 1 procent f\u00f6r detaljhandeln. Dagligvaruhandeln f\u00f6rv\u00e4ntas \u00f6ka med 4 procent och s\u00e4llank\u00f6psvaruhandeln minska med 2 procent.<\/p>\n<p>H\u00e4r \u00e4r n\u00e5gra bakgrundsfakta, enligt <strong>William Lindquist<\/strong>, analytiker p\u00e5 HUI Research:<\/p>\n<ul>\n<li>R\u00e4ntes\u00e4nkningar, stigande reall\u00f6ner och disponibla inkomster som \u00e5terigen \u00f6kar inneb\u00e4r att konsumenternas k\u00f6pkraft inf\u00f6r julen \u00e4r st\u00f6rre \u00e4n i fjol. Julhandeln 2024 ber\u00e4knas oms\u00e4tta 93 miljarder kronor och har d\u00e4rf\u00f6r rekord i sikte,<\/li>\n<li>Maten \u00e4r en central samlingspunkt varje jul och i \u00e5r sp\u00e5s hush\u00e5llen spendera mer pengar p\u00e5 julmaten \u00e4n i fjol. Det prismedvetna beteendet kommer dock i viss m\u00e5n sannolikt att forts\u00e4tta inom dagligvaruhandeln, d\u00e4r den ekologiska julskinkan i varukorgen m\u00f6jligtvis byts ut mot motsvarande billigare alternativ.<\/li>\n<\/ul>\n<p>Den kapitalintensiva s\u00e4llank\u00f6psvaruhandeln har f\u00e5tt genomg\u00e5 ett st\u00e5lbad n\u00e4r konsumenterna h\u00e5llit h\u00e5rt i pengarna. Branschen m\u00f6ter en prismedveten konsument och sp\u00e5s fortsatt en negativ utveckling \u00e4ven i \u00e5rets julhandel.<br \/>\n\u2013 Trots ett n\u00e5got ljusare ekonomiskt l\u00e4ge f\u00f6rv\u00e4ntas prisfr\u00e5gan fortsatt att vara central. M\u00e5nga konsumenter kommer d\u00e4rf\u00f6r att s\u00f6ka maximalt v\u00e4rde f\u00f6r sina pengar och konsumtionen under novembers stora reaperioder sp\u00e5s forts\u00e4tta \u00f6ka p\u00e5 bekostnad av decemberhandeln, konstaterar William Lindquist.<\/p>\n<p>F\u00f6rs\u00e4ljningsutvecklingen i december 2024 j\u00e4mf\u00f6rt med samma m\u00e5nad 2023, l\u00f6pande priser:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4361\" src=\"https:\/\/hui.se\/wp-content\/uploads\/2024\/11\/julhandelsrapporten-300x273.png\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/hui.se\/wp-content\/uploads\/2024\/11\/julhandelsrapporten-300x273.png 300w, https:\/\/hui.se\/wp-content\/uploads\/2024\/11\/julhandelsrapporten.png 440w\" alt=\"\" width=\"659\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"FrvzMc2upO\"><p><a href=\"https:\/\/hui.se\/julhandelsrapporten-2024-rekord-i-sikte-nar-ekonomin-ljusnar\/\">Julhandelsrapporten 2024: Rekord i sikte n\u00e4r ekonomin ljusnar<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8221;Julhandelsrapporten 2024: Rekord i sikte n\u00e4r ekonomin ljusnar&#8221; &#8212; HUI\" src=\"https:\/\/hui.se\/julhandelsrapporten-2024-rekord-i-sikte-nar-ekonomin-ljusnar\/embed\/#?secret=FrvzMc2upO\" data-secret=\"FrvzMc2upO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alla klagar p\u00e5 inflation och r\u00e4ntor. Men det finns en annan sanning: \u00c5rets Julhandelsrapport pekar p\u00e5 att tomten kommer att dela ut fler paket:\u00a0<br \/>\n\u2013 Julhandeln\u00a0 sp\u00e5s hamna p\u00e5 1,5 miljarder kronor \u2013 en \u00f6kning med 2 procent j\u00e4mf\u00f6rt med 2023.<\/p>\n","protected":false},"author":2,"featured_media":67620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[976,273],"class_list":["post-67615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-hui","tag-jul","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts\/67615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/comments?post=67615"}],"version-history":[{"count":0,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts\/67615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/media\/67620"}],"wp:attachment":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/media?parent=67615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/categories?post=67615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/tags?post=67615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}