{"id":69991,"date":"2025-10-17T13:43:56","date_gmt":"2025-10-17T11:43:56","guid":{"rendered":"https:\/\/vinklad.se\/?p=69991"},"modified":"2025-10-17T13:43:56","modified_gmt":"2025-10-17T11:43:56","slug":"ikea-gor-hembesok-vill-forsta-hur-du-lever","status":"publish","type":"post","link":"https:\/\/vinklad.se\/index.php\/2025\/10\/17\/ikea-gor-hembesok-vill-forsta-hur-du-lever\/","title":{"rendered":"IKEA g\u00f6r hembes\u00f6k \u2013 vill f\u00f6rst\u00e5 hur du lever"},"content":{"rendered":"<p data-start=\"577\" data-end=\"607\">Fr\u00e5n Haparanda till Malm\u00f6, n\u00e4r IKEA ger sig ut p\u00e5 v\u00e4garna. Under tv\u00e5 veckor i oktober f\u00e5r 350 hush\u00e5ll runt om i landet bes\u00f6k av medarbetare fr\u00e5n samtliga 22 svenska varuhus.<br \/>\n\u2013 Syftet \u00e4r att f\u00f6rst\u00e5 hur livet hemma faktiskt ser ut \u2013 och hur behoven f\u00f6r\u00e4ndras.<\/p>\n<p data-start=\"609\" data-end=\"842\">Initiativet, som kallas <strong data-start=\"633\" data-end=\"654\">\u201d<a href=\"https:\/\/ekonomibladet.se\/ikea-knackar-pa-svenska-hushall-far-ovantat-besok\/\">IKEA knackar p\u00e5<\/a>\u201d<\/strong>, ska ge en bild av vardagen i Sverige just nu. Bes\u00f6ken str\u00e4cker sig fr\u00e5n Haparanda i norr till Malm\u00f6 i s\u00f6der och blir det st\u00f6rsta lyssningsprojektet som f\u00f6retaget genomf\u00f6rt p\u00e5 m\u00e5nga \u00e5r.<\/p>\n<p data-start=\"844\" data-end=\"1102\">\u2013 Det h\u00e4r handlar om mer \u00e4n att knacka p\u00e5 d\u00f6rrar. Genom att bes\u00f6ka m\u00e4nniskors hem b\u00e4r vi vidare Ingvar Kamprads arv av nyfikenhet och omtanke. F\u00f6r honom var det viktigt att lyssna med hj\u00e4rtat, s\u00e4ger <strong data-start=\"1043\" data-end=\"1064\">Martina Bjuvenius<\/strong>, heminredningschef p\u00e5 IKEA Sverige.<\/p>\n<p data-start=\"2065\" data-end=\"2311\">Bakom initiativet finns \u00e4ven ambitionen att b\u00e4ttre f\u00f6rst\u00e5 hur hemmet speglar samh\u00e4llets utveckling. I samband med projektet h\u00e4nvisar IKEA till sin rapport <strong data-start=\"2220\" data-end=\"2245\">\u201d<a href=\"https:\/\/www.ikea.com\/se\/sv\/files\/pdf\/48\/df\/48df370e\/de-mai-nga-folkhemmen-rapport.pdf\">De m\u00e5nga folkhemmen<\/a>\u201d<\/strong>, som beskriver hur svenskarnas vardagsliv och boende f\u00f6r\u00e4ndras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under tv\u00e5 veckor bes\u00f6ker IKEA 350 hem runt om i Sverige. Syftet \u00e4r att f\u00f6rst\u00e5 hur livet hemma ser ut hos oss svenskar.<\/p>\n","protected":false},"author":2,"featured_media":69992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[60],"class_list":["post-69991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-ikea","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts\/69991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/comments?post=69991"}],"version-history":[{"count":0,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/posts\/69991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/media\/69992"}],"wp:attachment":[{"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/media?parent=69991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/categories?post=69991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vinklad.se\/index.php\/wp-json\/wp\/v2\/tags?post=69991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}